Purlend Data Dictionary

domain-term proposed

S3 — Nurture

Later-stage vision: ongoing homeowner value beyond a one-time refinance, into property-wealth building. Education open to all; personalized recommendations require an account; alerts are opt-in. Realizes ⑫ Monitor — rate alerts and return engagement — as a lasting relationship. Two tracks: Homeowner Nurture (mortgage-math continuing ed, title-holding optimization, property-tax reduction, insurance intelligence, proactive opportunity alerts, and the credit pathway to Qualified) and Investor Benefits (DSCR education, rental-income optimization).

AudienceName
Engineering (code)
Design (UI label)
Borrower-facing
Do not use

Sources

Related

Stage, Pathway Plan, Credit Monitoring, Credit Simulator, Threshold Re-Engagement

Referenced by

The Customer Journey (① → ⑬), Stage

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